The EIA Undergraduate Certificate in Business has been designed to carefully package foundation knowledge and skills in business which can directly address employer needs.
Continue readingBachelor of Marketing
Bachelor of Marketing
Smart Knowledge and ability for a brighter career
Beyond a conventional Bachelor of Marketing degree: EIA understands that marketing is the digital engine room of the business
CRICOS Course Code ID
103141H
Mode of study
Face-to-face
(online during the pandemic)
Delivery location
338 Queen St. Melbourne VIC 3000
AQF Level 7
Bachelor Degree
Duration
3 years in 6 regular semesters
Annual Tuition Fees
International AUD $17,500
Domestic: AUD $12,000
Important Dates
Trimester 1: 22 March 2021
Trimester 2: 19 July 2021
Trimester 3: 15 November 2021
- Home
- Marketing
Introduction
Marketing today is rapidly evolving based on the digital transformation of our economy and firms. A new breed of marketing professional who can combine marketing knowledge, deep data understanding and critical thinking is being demanded by employers.
Our dedicated Bachelor of Marketing has been developed with industry to deliver this capability, including the choice of a digital marketing minor. Our faculty combines the discipline knowledge and industry experience to excite, motivate and prepare you.
Course information
Students enrolled in the Bachelor of Marketing are required to complete 24 units of study (comprising 12 core units, 8 major units, & 4 elective units) within a typical study period of 3 years or six academic semesters.
- Each unit comprises of 12.5 credit points. The total credit points required to achieve the award is 300 credit points.
- Students must successfully complete all prerequisite units before progressing.
- Digital marketing minor option: Must complete the four (4) ** units below.
Knowledge
Based on the constructivist approach to learning, EIA combines work-related learning activities and assessments to enable graduates to:
- Acquire the relevant and contemporary knowledge and skills relating to marketing in a digital world.
- Gain critical and most in-demand skills that employers want for marketing roles.
- Demonstrate their work-readiness and ability to apply learning to practice
Great choice of electives to balance personal interest.
Students enrolled in the Bachelor of Marketing are required to complete 24 units of study (comprising 12 core units, 8 major units, & 4 elective units) within a typical study period of 3 years or six academic semesters.
- Each unit comprises of 12.5 credit points. The total credit points required to achieve the award is 300 credit points
- Students must successfully complete all prerequisite units before progressing
- Digital marketing minor option: Must complete the four (4) ** units below
YEAR 1 | SEMESTER 1
| ||
---|---|---|
Unit Code
| Unit Title | Type |
MKG101
| Marketing Principles
| Core |
ACC101 | Accounting Principles | Core |
BUS102 | Business Management | Core |
ECO101 | Firms, Consumers and Market Structure | Core |
YEAR 1 | SEMESTER 2
| ||
---|---|---|
Unit Code | Unit Title | Type |
MKG102
| Consumer Behavior
| Core |
BUS101 | Professional and Business Communication | Core |
LAW101 | Law and Ethics in Marketing | Core |
STA101 | Marketing Analytics in the Digital Age** | Core |
YEAR 2 | SEMESTER 1
| ||
---|---|---|
Unit Code
| Unit Title | Type |
MKG201
| Cross-cultural and International Marketing
| Major |
STA201 | Data-driven Marketing Analytics | Core |
MKG205 | Sustainable Marketing | Major |
MKG206 | Marketing and Business Research | Core |
YEAR 2 | SEMESTER 2
| ||
---|---|---|
Unit Code
| Unit Title | Type |
ECO201
| Business and Economic Environment | Core |
FIN201 | Business Finance & Entrepreneurship | Core |
MKG202 | Services Marketing | Major |
MKG203 | Digital Marketing** | Major |
YEAR 3 | SEMESTER 1
| ||
---|---|---|
Unit Code | Unit Title | Type |
MKG301
| Integrated Marketing Communication | Major |
MKG302 | Brand Management and Strategy | Major |
*Elective | ||
*Elective |
YEAR 3 | SEMESTER 2
| ||
---|---|---|
Unit Code
| Unit Title | Type |
MKG303
| Business Launch Campaign (Project) | Major |
MKG304 | Strategic Marketing | Major |
*Elective | ||
*Elective |
Unit Code
| Unit Title | PRE-REQUISITE |
---|---|---|
MKG204
| Not for Profit & Social Marketing
| None |
MSM201 | Small and Median Enterprises (SME) Marketing | MKG101 |
MCI301 | Entrepreneurship & Marketing for Creative Industries | MKG101 |
MKG306 | Distribution Management | MKG101 |
MKG207 | Advertising Management | MKG101 |
MKG305 | Social Media Management** | MKG203 |
MDM301 | Digital Media Production** | MKG203 |
Entry requirements (Domestic students) | ||
---|---|---|
Academic requirements
| Completion of Year 12
| |
English language requirements | Study score (by VCAA) of at least 25 in English | |
Qualification | Australian Tertiary Admission Ranks (ATAR): Minimum 60 | |
Age | 18 years of age or above |
Entry requirements (International students) | ||
---|---|---|
Academic requirements
| Completion of Year 12 or equivalent
| |
English language requirements | IELTS 6.0 (no individual band below 5.5) or equivalent TOEFL: minimum score of 550 | |
Qualification | Accepted as per EIA policy | |
Age | 18 years of age or above |
Annual Tuition Fees | ||
---|---|---|
Year | Domestic
| |
2021 | AUD $12,000 |
Annual Tuition Fees | ||
---|---|---|
Year | International
| |
2021 | AUD $17,500 |
Why choose EIA?
Why choose EIA?
As a Bachelor of Marketing graduate, you’ll be ready for a variety of career opportunities including:
- Digital marketing specialist
- Market research analyst
- Marketing communications manager
- Marketing officer
- Marketing strategist
- Product manager
Future Courses
We are committed to providing courses in a diverse range of subjects and are always adding more.
Bursary & Scholarships
Develop our future global leaders
Edvantage Institute Australia is here to support you along the way. EIA believes that one of our many scholarships and financial assistance can help you explore your rewarding and fulfilling journey.