Bachelor of Marketing

Bachelor of Marketing

Smart Knowledge and ability for a brighter career

Bachelor of Marketing

Smart Knowledge and ability for a brighter career

Beyond a conventional Bachelor of Marketing degree: EIA understands that marketing is the digital engine room of the business

CRICOS Course Code ID

103141H

Mode of study

Face-to-face
(online during the pandemic)

Delivery location

338 Queen St. Melbourne VIC 3000

AQF Level 7

Bachelor Degree

Duration

3 years in 6 regular semesters

Annual Tuition Fees

International AUD $17,500
Domestic: AUD $12,000

Important Dates

Trimester 1: 22 March 2021
Trimester 2: 19 July 2021
Trimester 3: 15 November 2021

Introduction

Marketing today is rapidly evolving based on the digital transformation of our economy and firms. A new breed of marketing professional who can combine marketing knowledge, deep data understanding and critical thinking is being demanded by employers.

Our dedicated Bachelor of Marketing has been developed with industry to deliver this capability, including the choice of a digital marketing minor. Our faculty combines the discipline knowledge and industry experience to excite, motivate and prepare you.

Course information

Students enrolled in the Bachelor of Marketing are required to complete 24 units of study (comprising 12 core units, 8 major units, & 4 elective units) within a typical study period of 3 years or six academic semesters.

  • Each unit comprises of 12.5 credit points. The total credit points required to achieve the award is 300 credit points.
  • Students must successfully complete all prerequisite units before progressing.
  • Digital marketing minor option: Must complete the four (4) ** units below.

Knowledge

Based on the constructivist approach to learning, EIA combines work-related learning activities and assessments to enable graduates to:

  • Acquire the relevant and contemporary knowledge and skills relating to marketing in a digital world.
  • Gain critical and most in-demand skills that employers want for marketing roles.
  • Demonstrate their work-readiness and ability to apply learning to practice

Great choice of electives to balance personal interest.

Students enrolled in the Bachelor of Marketing are required to complete 24 units of study (comprising 12 core units, 8 major units, & 4 elective units) within a typical study period of 3 years or six academic semesters.

  • Each unit comprises of 12.5 credit points. The total credit points required to achieve the award is 300 credit points
  • Students must successfully complete all prerequisite units before progressing
  • Digital marketing minor option: Must complete the four (4) ** units below
YEAR 1 | SEMESTER 1
Unit Code
Unit Title
Type
MKG101
Marketing Principles
Core
ACC101
Accounting Principles
Core
BUS102
Business Management
Core
ECO101
Firms, Consumers and Market Structure
Core
YEAR 1 | SEMESTER 2
Unit Code
Unit Title
Type
MKG102
Consumer Behavior
Core
BUS101
Professional and Business Communication
Core
LAW101
Law and Ethics in Marketing
Core
STA101
Marketing Analytics in the Digital Age**
Core
YEAR 2 | SEMESTER 1
Unit Code
Unit Title
Type
MKG201
Cross-cultural and International Marketing
Major
STA201
Data-driven Marketing Analytics
Core
MKG205
Sustainable Marketing
Major
MKG206
Marketing and Business Research
Core
YEAR 2 | SEMESTER 2
Unit Code
Unit Title
Type
ECO201
Business and Economic Environment
Core
FIN201
Business Finance & Entrepreneurship
Core
MKG202
Services Marketing
Major
MKG203
Digital Marketing**
Major
YEAR 3 | SEMESTER 1
Unit Code
Unit Title
Type
MKG301
Integrated Marketing Communication
Major
MKG302
Brand Management and Strategy
Major
*Elective
*Elective
YEAR 3 | SEMESTER 2
Unit Code
Unit Title
Type
MKG303
Business Launch Campaign (Project)
Major
MKG304
Strategic Marketing
Major
*Elective
*Elective

Why choose EIA?

Why choose EIA 02

Why choose EIA?

As a Bachelor of Marketing graduate, you’ll be ready for a variety of career opportunities including:

Future Courses 02

Future Courses

We are committed to providing courses in a diverse range of subjects and are always adding more.

Scholarship 02

Bursary & Scholarships

Develop our future global leaders
Edvantage Institute Australia is here to support you along the way. EIA believes that one of our many scholarships and financial assistance can help you explore your rewarding and fulfilling journey.

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